The Waldorf Hilton has partnered with Hope & Glory, to offer an enhanced tea experience for guests.
Bringing innovative new blends of the nation’s favourite drink; Hope & Glory is on a mission to stir the British public’s sense of aspiration and ambition by putting the ‘glory’ back into tea drinking.
The brainchild of wife and husband, Nina and Bharat Chudasama, Hope & Glory is one of the only true family-owned businesses in the UK to offer a complete, premium tea experience.
Sourcing loose-leafed, hand-picked teas from only the very best of the world’s tea gardens – all of which must be members of the Ethical Tea Partnership – its 100 per cent organic blends are all exquisitely prepared by a team of expert tea masters and sommeliers.
Nina Chudasama, Founder, Hope & Glory:
“To us, a seriously good cup of tea stands for everything that was great, is great and can be great about life and living in Britain.”
As a brand, Hope & Glory is proud to be truly nostalgic and seriously aspirational, and therefore in step with contemporary British culture.
“We are excited by the opportunity of working with the Waldorf Hilton. This is a culmination of two year’s hard work, so we are really looking forward to building a unique and special British tea experience at one of London’s most iconic hotels – creating something very special for tea-lovers everywhere.”
As British born Indians, tea is an important cultural tradition for both Nina and Bharat. Drawing on their heritage, their tea collection includes The Maharajah, The Maharani, The Rajah and The Rani.
The collections will take prominence in The Waldorf Hilton’s afternoon tea offering from Friday 1st September and will also be supplied in bedrooms and meeting spaces. The team at Hope & Glory will also work on creating a specially crafted, exclusive blend of tea for the hotel’s 110th anniversary, in 2018.
Guy Hilton, General Manager, The Waldorf Hilton;
“We are very excited by the introduction of such an innovative brand like Hope & Glory. It epitomises the hotel’s ethos of combining old world heritage with new world luxury.
They [Hope & Glory] are one of the finest tea suppliers in the world and they will very much be part of the story as we elegantly reinvent our afternoon tea concept. In today’s world, people want to dig a little deeper. They want to know where it comes from, how it is grown and how it is crafted. Hope & Glory knows that, they know what tea-lovers seek. With that in mind, I know that our guests are in for a real treat.”
